What is a CMS and why is it essential?
Popular with large groups as well as small businesses mobile app development, CMS are invaluable allies to easily create a website, optimize it for search engines and develop an online business. This article takes stock of how they work, their many advantages and provides a list of the main CMS on the market.
What is a CMS?
CMS is the acronym for Content Management System. It is therefore a software or a platform for easily creating and modifying a site web design and mobile app development, a blog or even a mobile application.
Why use a CMS?
Very accessible, CMS represent a real saving of time and energy to establish a presence on the internet. They allow you to create and personalize a website very quickly, without even mastering computer languages. This is why more and more professionals are using a CMS, from pure e-commerce players to large B2B companies.
All content management systems can be roughly divided into four types: open source, boxed, self-written and frameworks. Let’s briefly figure out how different types of CMS differ from each other.
Open source CMS
Open source means that the engine can be modified by anyone. Thanks to this, new add-ons and themes regularly appear in such CMS, as well as find and fix vulnerabilities faster. This is one of the main reasons why WordPress has become such a popular engine.
Such engines are developed to order for a specific project. Their functionality is not as wide as that of boxed CMS or open source CMS, but at the same time it corresponds to the tasks set as much as possible and does not contain unnecessary tools. The only thing, if you need to expand the functionality or close vulnerabilities, you will have to contact the engine developer or look for a specialist who will understand the code from scratch, and this is money and time.c
The main advantages of a CMS
In the digital age, developing your brand’s presence on the internet is no longer an option but a necessity: it is difficult to gain an advantage over the competition without it.
As such, the use of a CMS can be a valuable asset, because it allows to generate more qualified leads with a minimum of effort. At least when it is well used and perfectly suited to the needs of the business.
Indeed, not all CMS are equal, whether in terms of quality, ease of use or native features. For example, there are now alternative solutions to WordPress such as the CMS Hub, resolutely oriented towards inbound marketing, or even Prestashop and Shopify, dedicated to e-commerce and dropshipping. These solutions are particularly interesting for professionals: it is recommended to study the different options carefully, according to precise criteria, before choosing your CMS and migrating your website.
But despite all its qualities, we have to admit that the use of Magento is not very intuitive. In addition, only people with good computer skills can fully exploit its potential. This is why this CMS is generally not recommended for beginners, unless possibly they are assisted by an expert.
On the other hand, it should be noted that this CMS is paying. In addition, it is only dedicated to “classic” e-commerce (with storage, sale and delivery of products by the distributor) and dropshipping (storage and delivery provided by the supplier once the order has been made on the distributor’s store. ). It is therefore not suitable for other web projects, such as the creation of an institutional site for example.