With the events you will be able to transmit the values of your brand, attract and retain new customers. We tell you which are the most important factors that you must take into account to organize effective events.
One of the indispensable marketing resources for companies is events. In them you can transmit the values of your brand, as well as being a great opportunity to build loyalty and attract new customers.
The main objective of the events is to integrate the brand into people’s lives, make them participate and involve them in a memorable way.
How to organize events in your company?
First of all, you must define who it will be directed to and what is the intention of it .
The events have a great capacity for communication, so you have to specify very well the goals you want to achieve together with a good follow-up program, so you will guarantee success.
Then you must choose the place, the date where it will take place and the team that will start it up .
It is recommended that it does not coincide with holidays or other important events, thus ensuring a good number of attendees.
The selected space must transmit, communicate and empathize with the values of your brand.
The lighting and audio must be optimal , so first you must visit the location and make sure that everything goes well.
You should also establish a work schedule and a follow-up program for the before, during and after.
With the above approaches in place, it is time to make a difference. To do this, you must ensure that those attending the event have a unique experience .
No element will be isolated: all aspects will influence success, from words, speakers, lighting, invitations, through corporate colors, space, online diffusion, etc.
Always choose the best speakers or those in charge of giving value to the event. Contact them and treat them with great dedication: take care of them, write to them and thank them for their assistance at all times.
To send the invitations to your target audience, you can do it in different ways: through apps like Eventbrite and Ticketea, with a landing page for registrations, through SMS …
In addition, you can (and should) support all your actions with mailing campaigns.
The best way to promote the event is by using the power of social media , through advertisements, summoning the media and contacting sponsors and speakers to help you with outreach.
When the day finally comes, you should focus on checking that everything planned is executed perfectly .
Once the event is finished, the work does not finish: it is essential to measure the impact it has had and analyze the behavior and feedback from the guests and attendees.